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The Diffusion of Innovation

Earl L. Taylor · 2013 · Research World

Summary. This paper examines how innovations spread through populations by focusing on influentials—key individuals who drive adoption. Taylor argues that understanding and targeting these influential actors is critical to accelerating the diffusion of new ideas and practices across communities.

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Taylor, E. L.. (2013). The Diffusion of Innovation. Research World. https://doi.org/10.1002/rwm3.20033

Details

DOI
10.1002/rwm3.20033
Countries
United States
Regions
North America
Categories
innovation-theory, innovation-networks, general-innovation
Added
2026-04-28