Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania

Daniel Ștefan, Valentina Vasile, Maria-Alexandra Popa, Anca Cristea, Elena Bunduchi, Cezar Sigmirean, Anamari-Beatrice Ștefan, Călin-Adrian Comes, Liviu Ciucan-Rusu · 2021 · PLoS ONE

Summary. Rural areas can drive economic development by capitalizing on cultural heritage through trademark creation and heritage tourism. This study develops a decision-making model using the Analytical Hierarchy Process to help local authorities identify and market lesser-known heritage assets as innovative tourism products. Applied to Southern Transylvania, Romania, the model shows how communities can leverage both tangible and intangible heritage to create branded tourism routes and diversify local economies.

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Ștefan, D., Vasile, V., Popa, M., Cristea, A., Bunduchi, E., Sigmirean, C., Ștefan, A., Comes, C., & Ciucan-Rusu, L.. (2021). Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania. PLoS ONE. https://doi.org/10.1371/journal.pone.0245044

@article{tefan-2021-trademark-potential-increase-entrepreneurship-rural,
  title   = {Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania},
  author  = {Daniel Ștefan and Valentina Vasile and Maria-Alexandra Popa and Anca Cristea and Elena Bunduchi and Cezar Sigmirean and Anamari-Beatrice Ștefan and Călin-Adrian Comes and Liviu Ciucan-Rusu},
  journal = {PLoS ONE},
  year    = {2021},
  doi     = {10.1371/journal.pone.0245044},
  url     = {https://doi.org/10.1371/journal.pone.0245044}
}

TY  - JOUR
TI  - Trademark potential increase and entrepreneurship rural development: A case study of Southern Transylvania, Romania
AU  - Daniel Ștefan
AU  - Valentina Vasile
AU  - Maria-Alexandra Popa
AU  - Anca Cristea
AU  - Elena Bunduchi
AU  - Cezar Sigmirean
AU  - Anamari-Beatrice Ștefan
AU  - Călin-Adrian Comes
AU  - Liviu Ciucan-Rusu
JO  - PLoS ONE
PY  - 2021
DO  - 10.1371/journal.pone.0245044
UR  - https://doi.org/10.1371/journal.pone.0245044
ER  -

Details

DOI: 10.1371/journal.pone.0245044
Countries: Romania
Regions: Europe
Categories: entrepreneurship, regional-innovation-systems
Added: 2026-04-28