The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation
Summary. Green market orientation directly improves business performance in Indonesian manufacturing small and medium enterprises, and this effect is strengthened when companies adopt green innovation practices. The study of 175 MSME owners in East Java shows that balancing economic, environmental, and social concerns through green strategies enhances business outcomes, supporting sustainability theory in the Indonesian context.
Cite this article
Tjahjadi, B., Soewarno, N., Hariyati, H., Nafidah, L. N., Kustiningsih, N., & Nadyaningrum, V.. (2020). The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation. Journal of Open Innovation Technology Market and Complexity. https://doi.org/10.3390/joitmc6040173
Tjahjadi, Bambang, et al. “The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation.” Journal of Open Innovation Technology Market and Complexity, 2020. https://doi.org/10.3390/joitmc6040173.
Tjahjadi, Bambang, Noorlailie Soewarno, Hariyati Hariyati, Lina Nasihatun Nafidah, Nanik Kustiningsih, and Viviani Nadyaningrum. 2020. “The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation.” Journal of Open Innovation Technology Market and Complexity. https://doi.org/10.3390/joitmc6040173.
@article{tjahjadi-2020-role-green-innovation-between-green,
title = {The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation},
author = {Bambang Tjahjadi and Noorlailie Soewarno and Hariyati Hariyati and Lina Nasihatun Nafidah and Nanik Kustiningsih and Viviani Nadyaningrum},
journal = {Journal of Open Innovation Technology Market and Complexity},
year = {2020},
doi = {10.3390/joitmc6040173},
url = {https://doi.org/10.3390/joitmc6040173}
}
TY - JOUR TI - The Role of Green Innovation between Green Market Orientation and Business Performance: Its Implication for Open Innovation AU - Bambang Tjahjadi AU - Noorlailie Soewarno AU - Hariyati Hariyati AU - Lina Nasihatun Nafidah AU - Nanik Kustiningsih AU - Viviani Nadyaningrum JO - Journal of Open Innovation Technology Market and Complexity PY - 2020 DO - 10.3390/joitmc6040173 UR - https://doi.org/10.3390/joitmc6040173 ER -
Details
- DOI
- 10.3390/joitmc6040173
- Countries
- Indonesia
- Regions
- Asia
- Categories
- climate-and-environment, entrepreneurship, regional-innovation-systems, general-innovation
- Added
- 2026-04-28