Economic Strategy of the Development of Renewable Energy in Rural Areas of Ukraine
Summary. This study examines how strategic orientation and market orientation affect hotel business performance in Ukraine using structural equation modeling with 183 hotel survey responses. Market orientation significantly improved hotel performance, while strategic orientation's direct effect on performance was not significant. The findings suggest market orientation mediates the relationship between strategic orientation and business outcomes in the hotel sector.
Cite this article
Tkachuk, V., Yaremova, M., Tarasovych, L., Kozlovskyi, V., & Пілявоз, Т.. (2019). Economic Strategy of the Development of Renewable Energy in Rural Areas of Ukraine. MONTENEGRIN JOURNAL OF ECONOMICS. https://doi.org/10.14254/1800-5845/2019.15-3.5
Tkachuk, Vasyl, et al. “Economic Strategy of the Development of Renewable Energy in Rural Areas of Ukraine.” MONTENEGRIN JOURNAL OF ECONOMICS, 2019. https://doi.org/10.14254/1800-5845/2019.15-3.5.
Tkachuk, Vasyl, Maryna Yaremova, Liudmyla Tarasovych, Volodymyr Kozlovskyi, and Тетяна Пілявоз. 2019. “Economic Strategy of the Development of Renewable Energy in Rural Areas of Ukraine.” MONTENEGRIN JOURNAL OF ECONOMICS. https://doi.org/10.14254/1800-5845/2019.15-3.5.
@article{tkachuk-2019-economic-strategy-development-renewable-energy,
title = {Economic Strategy of the Development of Renewable Energy in Rural Areas of Ukraine},
author = {Vasyl Tkachuk and Maryna Yaremova and Liudmyla Tarasovych and Volodymyr Kozlovskyi and Тетяна Пілявоз},
journal = {MONTENEGRIN JOURNAL OF ECONOMICS},
year = {2019},
doi = {10.14254/1800-5845/2019.15-3.5},
url = {https://doi.org/10.14254/1800-5845/2019.15-3.5}
}
TY - JOUR TI - Economic Strategy of the Development of Renewable Energy in Rural Areas of Ukraine AU - Vasyl Tkachuk AU - Maryna Yaremova AU - Liudmyla Tarasovych AU - Volodymyr Kozlovskyi AU - Тетяна Пілявоз JO - MONTENEGRIN JOURNAL OF ECONOMICS PY - 2019 DO - 10.14254/1800-5845/2019.15-3.5 UR - https://doi.org/10.14254/1800-5845/2019.15-3.5 ER -