A sustainable rural entrepreneurship model developed by the organic farmers of India

S. M. S. Tomar, Neeraj Sharma, Nagendra Singh Nehra · 2023 · Emerald Emerging Markets Case Studies

Summary. Organic farmers in Uttarakhand, India developed a sustainable entrepreneurship model that generates higher revenue and improves socioeconomic status compared to conventional farming. The model, pioneered by farmer Bhagchand Ramola in Manj Gaon village, delivers economic, health, and environmental benefits. However, growth faces constraints: farmers depend heavily on Japanese buyers and struggle to convince conventional farmers to switch to organic methods.

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Tomar, S. M. S., Sharma, N., & Nehra, N. S.. (2023). A sustainable rural entrepreneurship model developed by the organic farmers of India. Emerald Emerging Markets Case Studies. https://doi.org/10.1108/eemcs-09-2022-0329

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  title   = {A sustainable rural entrepreneurship model developed by the organic farmers of India},
  author  = {S. M. S. Tomar and Neeraj Sharma and Nagendra Singh Nehra},
  journal = {Emerald Emerging Markets Case Studies},
  year    = {2023},
  doi     = {10.1108/eemcs-09-2022-0329},
  url     = {https://doi.org/10.1108/eemcs-09-2022-0329}
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Details

DOI: 10.1108/eemcs-09-2022-0329
Countries: India
Regions: Asia
Categories: entrepreneurship, food-systems, climate-and-environment
Added: 2026-04-28