Reinventing R&D in an Open Innovation Ecosystem

Helmut Traitler, Heribert J. Watzke, I. Sam Saguy · 2011 · Journal of Food Science

Summary. The paper argues that modern innovation requires partnerships across universities, startups, and suppliers rather than isolated R&D efforts. It presents a 'Sharing-is-Winning' model for open innovation that aligns entire value chains around consumer needs. The authors provide ten recommendations for implementing this collaborative approach, including leadership changes, strategy shifts, and cultural transformation to accelerate sustainable co-development and improve innovation success rates.

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@article{traitler-2011-reinventing-r-amp-d-open,
  title   = {Reinventing R&D in an Open Innovation Ecosystem},
  author  = {Helmut Traitler and Heribert J. Watzke and I. Sam Saguy},
  journal = {Journal of Food Science},
  year    = {2011},
  doi     = {10.1111/j.1750-3841.2010.01998.x},
  url     = {https://doi.org/10.1111/j.1750-3841.2010.01998.x}
}

TY  - JOUR
TI  - Reinventing R&D in an Open Innovation Ecosystem
AU  - Helmut Traitler
AU  - Heribert J. Watzke
AU  - I. Sam Saguy
JO  - Journal of Food Science
PY  - 2011
DO  - 10.1111/j.1750-3841.2010.01998.x
UR  - https://doi.org/10.1111/j.1750-3841.2010.01998.x
ER  - 

Details

DOI

10.1111/j.1750-3841.2010.01998.x

Countries

Switzerland

Regions

Europe

Categories

innovation-networks, food-systems, general-innovation

Added

2026-04-28