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Digitalizing business models in hospitality ecosystems: toward data-driven innovation

Orlando Troisi, Anna Visvizi, Mara Grimaldi · 2023 · European Journal of Innovation Management

Summary. Hospitality businesses must adopt data-driven business models to innovate and create value in digital ecosystems. This study interviewed managers at hotels, bed-and-breakfasts, and guesthouses to identify how they use data strategically. The research reveals that strategy is central to enabling data-driven innovation in hospitality, and develops a framework applicable to other service industries and small-to-medium enterprises seeking to leverage data for competitive advantage.

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Troisi, O., Visvizi, A., & Grimaldi, M.. (2023). Digitalizing business models in hospitality ecosystems: toward data-driven innovation. European Journal of Innovation Management. https://doi.org/10.1108/ejim-09-2022-0540

Details

DOI
10.1108/ejim-09-2022-0540
Countries
Italy, Poland
Regions
Europe
Categories
broadband-and-digital, entrepreneurship, innovation-theory, general-innovation
Added
2026-04-28