Rural Social and Inclusive Marketing Innovation for Sustainable Development
Summary. Innovative marketing strategies designed for rural markets in emerging economies can improve livelihoods, promote financial inclusion, and drive sustainable development. The paper shows that inclusive marketing approaches—emphasizing community engagement, digital integration, and women empowerment—address structural barriers that leave rural populations underserved. These strategies create value for rural consumers, businesses, and society simultaneously.
Cite this article
U.A., V., & Deshmukh, A. A.. (2026). Rural Social and Inclusive Marketing Innovation for Sustainable Development. Zenodo (CERN European Organization for Nuclear Research). https://doi.org/10.5281/zenodo.19469806
U.A., Vidhate, and Anand A Deshmukh. “Rural Social and Inclusive Marketing Innovation for Sustainable Development.” Zenodo (CERN European Organization for Nuclear Research), 2026. https://doi.org/10.5281/zenodo.19469806.
U.A., Vidhate, and Anand A Deshmukh. 2026. “Rural Social and Inclusive Marketing Innovation for Sustainable Development.” Zenodo (CERN European Organization for Nuclear Research). https://doi.org/10.5281/zenodo.19469806.
@article{u-a-2026-rural-social-inclusive-marketing-innovation,
title = {Rural Social and Inclusive Marketing Innovation for Sustainable Development},
author = {Vidhate U.A. and Anand A Deshmukh},
journal = {Zenodo (CERN European Organization for Nuclear Research)},
year = {2026},
doi = {10.5281/zenodo.19469806},
url = {https://doi.org/10.5281/zenodo.19469806}
}
TY - JOUR TI - Rural Social and Inclusive Marketing Innovation for Sustainable Development AU - Vidhate U.A. AU - Anand A Deshmukh JO - Zenodo (CERN European Organization for Nuclear Research) PY - 2026 DO - 10.5281/zenodo.19469806 UR - https://doi.org/10.5281/zenodo.19469806 ER -
Details
- DOI
- 10.5281/zenodo.19469806
- Countries
- India
- Regions
- Asia
- Categories
- entrepreneurship, broadband-and-digital, policy
- Added
- 2026-04-28