Diffusion of Innovations and Network Segmentation: The Part Played by People in Promoting Health

Thomas W. Valente, Raquel Fosados · 2006 · Sexually Transmitted Diseases

Summary. This paper demonstrates how diffusion of innovations theory integrates mass media, interpersonal communication, and social network analysis to improve health promotion. The authors review studies on STD/HIV prevention and find that interventions using interpersonal communication successfully increase safer sex behaviors. They conclude that social network analysis enables more effective and tailored health promotion program design.

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Valente, T. W., & Fosados, R.. (2006). Diffusion of Innovations and Network Segmentation: The Part Played by People in Promoting Health. Sexually Transmitted Diseases. https://doi.org/10.1097/01.olq.0000221018.32533.6d

@article{valente-2006-diffusion-innovations-network-segmentation-part,
  title   = {Diffusion of Innovations and Network Segmentation: The Part Played by People in Promoting Health},
  author  = {Thomas W. Valente and Raquel Fosados},
  journal = {Sexually Transmitted Diseases},
  year    = {2006},
  doi     = {10.1097/01.olq.0000221018.32533.6d},
  url     = {https://doi.org/10.1097/01.olq.0000221018.32533.6d}
}

TY  - JOUR
TI  - Diffusion of Innovations and Network Segmentation: The Part Played by People in Promoting Health
AU  - Thomas W. Valente
AU  - Raquel Fosados
JO  - Sexually Transmitted Diseases
PY  - 2006
DO  - 10.1097/01.olq.0000221018.32533.6d
UR  - https://doi.org/10.1097/01.olq.0000221018.32533.6d
ER  -

Details

DOI: 10.1097/01.olq.0000221018.32533.6d
Countries: United States
Regions: North America
Categories: innovation-theory, rural-healthcare, innovation-networks, general-innovation
Added: 2026-04-28