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Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry

Pasquale Del Vecchio, Gioconda Mele, Valentina Ndou, Giustina Secundo · 2018 · Sustainability

Summary. Social media data from tourists generates valuable insights for sustainable tourism innovation. A case study of an Apulia destination shows how social Big Data enables open innovation processes, allowing tourism stakeholders to involve visitors and create knowledge assets that support sustainable travel experiences.

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Vecchio, P. D., Mele, G., Ndou, V., & Secundo, G.. (2018). Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry. Sustainability. https://doi.org/10.3390/su10093215

Details

DOI
10.3390/su10093215
Countries
Italy
Regions
Europe
Categories
broadband-and-digital, innovation-networks, general-innovation
Added
2026-04-28