Entrepreneurship in the rural context: Practical reflection on success and innovation

Autis Mkhavele Vukosi, Ntshakala Thembie · 2018 · AFRICAN JOURNAL OF BUSINESS MANAGEMENT

Summary. Rural entrepreneurs identify key factors driving their success and innovation: strong customer service, hard work, social skills, competitive pricing, and accurate record-keeping. Training helps entrepreneurs avoid common mistakes. The study recommends that government and private sector increase support for rural entrepreneurs to counter the trend of rural-to-urban migration.

Read the original

Cite this article

Vukosi, A. M., & Thembie, N.. (2018). Entrepreneurship in the rural context: Practical reflection on success and innovation. AFRICAN JOURNAL OF BUSINESS MANAGEMENT. https://doi.org/10.5897/ajbm2018.8617

@article{vukosi-2018-entrepreneurship-rural-context-practical-reflection,
  title   = {Entrepreneurship in the rural context: Practical reflection on success and innovation},
  author  = {Autis Mkhavele Vukosi and Ntshakala Thembie},
  journal = {AFRICAN JOURNAL OF BUSINESS MANAGEMENT},
  year    = {2018},
  doi     = {10.5897/ajbm2018.8617},
  url     = {https://doi.org/10.5897/ajbm2018.8617}
}

TY  - JOUR
TI  - Entrepreneurship in the rural context: Practical reflection on success and innovation
AU  - Autis Mkhavele Vukosi
AU  - Ntshakala Thembie
JO  - AFRICAN JOURNAL OF BUSINESS MANAGEMENT
PY  - 2018
DO  - 10.5897/ajbm2018.8617
UR  - https://doi.org/10.5897/ajbm2018.8617
ER  -

Details

DOI: 10.5897/ajbm2018.8617
Countries: South Africa
Regions: Africa
Categories: entrepreneurship, policy
Added: 2026-04-28