Emotional attachment and multidimensional self-efficacy: extension of innovation diffusion theory in the context of eBook reader

Mehwish Waheed, Kiran Kaur, NoorUl Ain, Shamsudeen Ademola Sanni · 2015 · Behaviour and Information Technology

Summary. This study extends innovation diffusion theory by incorporating emotional attachment and self-efficacy to explain eBook reader adoption. Research with university students found that relative advantage, trialability, observability, and both human-assisted and individual self-efficacy drive adoption intention. Emotional attachment to paper books, however, weakens the link between positive attitudes toward eBooks and actual adoption. The framework helps managers understand behavioral and emotional barriers when launching new technologies.

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@article{waheed-2015-emotional-attachment-multidimensional-self-efficacy,
  title   = {Emotional attachment and multidimensional self-efficacy: extension of innovation diffusion theory in the context of eBook reader},
  author  = {Mehwish Waheed and Kiran Kaur and NoorUl Ain and Shamsudeen Ademola Sanni},
  journal = {Behaviour and Information Technology},
  year    = {2015},
  doi     = {10.1080/0144929x.2015.1004648},
  url     = {https://doi.org/10.1080/0144929x.2015.1004648}
}

TY  - JOUR
TI  - Emotional attachment and multidimensional self-efficacy: extension of innovation diffusion theory in the context of eBook reader
AU  - Mehwish Waheed
AU  - Kiran Kaur
AU  - NoorUl Ain
AU  - Shamsudeen Ademola Sanni
JO  - Behaviour and Information Technology
PY  - 2015
DO  - 10.1080/0144929x.2015.1004648
UR  - https://doi.org/10.1080/0144929x.2015.1004648
ER  - 

Details

DOI

10.1080/0144929x.2015.1004648

Countries

Malaysia

Regions

Asia

Categories

innovation-theory, general-innovation

Added

2026-04-28