Extending the technology acceptance model to mobile telecommunication innovation: The existence of network externalities

Chih‐Chien Wang, Sing Kai Lo, Wenchang Fang · 2008 · Journal of Consumer Behaviour

Summary. This study extends the Technology Acceptance Model to mobile telecommunications by examining how network externalities influence consumer adoption of Multimedia Messaging Services. The research confirms that perceived usefulness and ease of use drive acceptance, and adds that the number of existing users significantly affects adoption decisions. The findings show the Technology Acceptance Model effectively predicts consumer behavior for mobile innovations when network effects are present.

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Wang, C., Lo, S. K., & Fang, W.. (2008). Extending the technology acceptance model to mobile telecommunication innovation: The existence of network externalities. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.240

@article{wang-2008-extending-technology-acceptance-model-mobile,
  title   = {Extending the technology acceptance model to mobile telecommunication innovation: The existence of network externalities},
  author  = {Chih‐Chien Wang and Sing Kai Lo and Wenchang Fang},
  journal = {Journal of Consumer Behaviour},
  year    = {2008},
  doi     = {10.1002/cb.240},
  url     = {https://doi.org/10.1002/cb.240}
}

TY  - JOUR
TI  - Extending the technology acceptance model to mobile telecommunication innovation: The existence of network externalities
AU  - Chih‐Chien Wang
AU  - Sing Kai Lo
AU  - Wenchang Fang
JO  - Journal of Consumer Behaviour
PY  - 2008
DO  - 10.1002/cb.240
UR  - https://doi.org/10.1002/cb.240
ER  -

Details

DOI: 10.1002/cb.240
Countries: United States
Regions: North America
Categories: broadband-and-digital, innovation-theory, general-innovation
Added: 2026-04-28