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Determinants of user adoption of web ''Automatic Teller Machines': an integrated model of 'Transaction Cost Theory' and 'Innovation Diffusion Theory'

Yi‐Shun Wang, Shun‐Cheng Wu, Hsin‐Hui Lin, Yu-Min Wang, Ting-Rong He · 2011 · Service Industries Journal

Summary. Banks in Taiwan implemented Web automatic teller machines as an alternative to traditional Internet banking. This study identifies five key factors driving user adoption: perceived relative advantage, perceived complexity, perceived compatibility, perceived uncertainty, and perceived transaction frequency. The research combines innovation diffusion theory and transaction cost theory to explain why users of traditional Internet banking don't automatically adopt Web ATMs.

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Wang, Y., Wu, S., Lin, H., Wang, Y., & He, T.. (2011). Determinants of user adoption of web ''Automatic Teller Machines': an integrated model of 'Transaction Cost Theory' and 'Innovation Diffusion Theory'. Service Industries Journal. https://doi.org/10.1080/02642069.2010.531271

Details

DOI
10.1080/02642069.2010.531271
Countries
Taiwan
Categories
broadband-and-digital, innovation-theory, general-innovation
Added
2026-04-28