Bridging the rural digital divide: avoiding the user churn of rural public digital cultural services

Meng Wang, Yuwen Hua, Honglei Lia Sun, Ya Chen · 2022 · Aslib Journal of Information Management

Summary. Rural users abandon public digital cultural services due to physical barriers, lack of digital skills, and service ineffectiveness. The study identifies these factors—physical access limitations, ability gaps, and poor service quality—as key drivers of user churn. Addressing these issues is essential to bridging the rural digital divide and retaining rural users in digital cultural platforms.

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Wang, M., Hua, Y., Sun, H. L., & Chen, Y.. (2022). Bridging the rural digital divide: avoiding the user churn of rural public digital cultural services. Aslib Journal of Information Management. https://doi.org/10.1108/ajim-06-2021-0179

@article{wang-2022-bridging-rural-digital-divide-avoiding,
  title   = {Bridging the rural digital divide: avoiding the user churn of rural public digital cultural services},
  author  = {Meng Wang and Yuwen Hua and Honglei Lia Sun and Ya Chen},
  journal = {Aslib Journal of Information Management},
  year    = {2022},
  doi     = {10.1108/ajim-06-2021-0179},
  url     = {https://doi.org/10.1108/ajim-06-2021-0179}
}

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TI  - Bridging the rural digital divide: avoiding the user churn of rural public digital cultural services
AU  - Meng Wang
AU  - Yuwen Hua
AU  - Honglei Lia Sun
AU  - Ya Chen
JO  - Aslib Journal of Information Management
PY  - 2022
DO  - 10.1108/ajim-06-2021-0179
UR  - https://doi.org/10.1108/ajim-06-2021-0179
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Details

DOI: 10.1108/ajim-06-2021-0179
Countries: China
Regions: Asia
Categories: broadband-and-digital, rural-data-and-definitions
Added: 2026-04-28