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How to convert green entrepreneurial orientation into green innovation: The role of knowledge creation process and green absorptive capacity

Chao Wang, Xiue Zhang, Xinyu Teng · 2022 · Business Strategy and the Environment

Summary. Green entrepreneurial orientation drives green innovation through knowledge creation processes. The study surveyed 173 managers and found that companies with strong green entrepreneurial orientation generate more knowledge exchange and integration. Green absorptive capacity strengthens this relationship. Both knowledge exchange and integration mediate the path from entrepreneurial orientation to green product and process innovation, offering enterprises a practical framework for implementing green innovation.

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Wang, C., Zhang, X., & Teng, X.. (2022). How to convert green entrepreneurial orientation into green innovation: The role of knowledge creation process and green absorptive capacity. Business Strategy and the Environment. https://doi.org/10.1002/bse.3187

Details

DOI
10.1002/bse.3187
Countries
China
Regions
Asia
Categories
entrepreneurship, innovation-theory, general-innovation
Added
2026-04-28