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Process framework for innovation through tradition and its antecedents in rural heritage B&B

Wanfei Wang, Ding Lu, Jin Hooi Chan, Xiaoguang Qi · 2022 · International Journal of Contemporary Hospitality Management

Summary. Rural heritage bed-and-breakfast businesses in China successfully innovate by blending tradition with modern practices. The study identifies a five-phase framework—idea generation, evaluation, initial implementation, continuing implementation, and sustaining improvement—that guides this innovation process. Three key factors enable success: entrepreneurs' travel experience, business networks, and institutional support. These findings show how rural heritage businesses can compete by strategically modernizing traditional offerings.

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Wang, W., Lu, D., Chan, J. H., & Qi, X.. (2022). Process framework for innovation through tradition and its antecedents in rural heritage B&B. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/ijchm-08-2021-0990

Details

DOI
10.1108/ijchm-08-2021-0990
Countries
China
Regions
Asia
Categories
entrepreneurship, regional-innovation-systems
Added
2026-04-28