Frugal innovation in developed markets – Adaption of a criteria-based evaluation model

Thomas Winkler, Anita Ulz, Wolfgang Knöbl, Hans Lercher · 2019 · Journal of Innovation & Knowledge

Summary. This paper develops an evaluation model to assess why frugal innovations succeed or fail in developed markets. The authors adapt existing criteria for frugal innovation and introduce the concept of "second-degree frugal innovation" to distinguish developed-market frugal products from those in developing markets. Through three case studies, they demonstrate that frugal innovation success depends heavily on market context, with differences in usability, quality, and pricing. The model provides practitioners with tools like value analysis to optimize frugal product development.

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@article{winkler-2019-frugal-innovation-developed-markets-adaption,
  title   = {Frugal innovation in developed markets – Adaption of a criteria-based evaluation model},
  author  = {Thomas Winkler and Anita Ulz and Wolfgang Knöbl and Hans Lercher},
  journal = {Journal of Innovation & Knowledge},
  year    = {2019},
  doi     = {10.1016/j.jik.2019.11.004},
  url     = {https://doi.org/10.1016/j.jik.2019.11.004}
}

TY  - JOUR
TI  - Frugal innovation in developed markets – Adaption of a criteria-based evaluation model
AU  - Thomas Winkler
AU  - Anita Ulz
AU  - Wolfgang Knöbl
AU  - Hans Lercher
JO  - Journal of Innovation & Knowledge
PY  - 2019
DO  - 10.1016/j.jik.2019.11.004
UR  - https://doi.org/10.1016/j.jik.2019.11.004
ER  - 

Details

DOI

10.1016/j.jik.2019.11.004

Countries

Austria

Regions

Europe

Categories

innovation-theory, entrepreneurship, general-innovation

Added

2026-04-28