Modeling innovation, manufacturing, diffusion and adoption/rejection processes

Arch G. Woodside, Wim G. Biemans · 2005 · Journal of Business and Industrial Marketing

Summary. The paper argues that new product development success depends on understanding complex feedback loops and interconnected processes rather than identifying individual success factors. Using system dynamics modeling and comparative case studies, the authors show that multiple different pathways lead to success or failure in innovation, manufacturing, diffusion, and adoption. Executives must think systemically about hidden weak linkages with large downstream impacts rather than relying on checklists of isolated factors.

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Woodside, A. G., & Biemans, W. G.. (2005). Modeling innovation, manufacturing, diffusion and adoption/rejection processes. Journal of Business and Industrial Marketing. https://doi.org/10.1108/08858620510628614

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  title   = {Modeling innovation, manufacturing, diffusion and adoption/rejection processes},
  author  = {Arch G. Woodside and Wim G. Biemans},
  journal = {Journal of Business and Industrial Marketing},
  year    = {2005},
  doi     = {10.1108/08858620510628614},
  url     = {https://doi.org/10.1108/08858620510628614}
}

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TI  - Modeling innovation, manufacturing, diffusion and adoption/rejection processes
AU  - Arch G. Woodside
AU  - Wim G. Biemans
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Details

DOI: 10.1108/08858620510628614
Countries: United States, Netherlands
Regions: North America, Europe
Categories: innovation-theory, innovation-networks, general-innovation
Added: 2026-04-28