Bridging the Digital Divide: Unraveling the Determinants of FinTech Adoption in Rural Communities

Guo Wu, Qinglin Peng · 2024 · SAGE Open

Summary. Rural residents' adoption of financial technology depends on four key factors: perceiving the technology as useful and easy to use, plus awareness of both innovations and financial concepts. The study surveyed 386 rural residents and found that perceived usefulness acts as a bridge between ease of use and actual adoption intent. These findings suggest practical strategies for expanding financial inclusion in rural communities through FinTech.

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@article{wu-2024-bridging-digital-divide-unraveling-determinants,
  title   = {Bridging the Digital Divide: Unraveling the Determinants of FinTech Adoption in Rural Communities},
  author  = {Guo Wu and Qinglin Peng},
  journal = {SAGE Open},
  year    = {2024},
  doi     = {10.1177/21582440241227770},
  url     = {https://doi.org/10.1177/21582440241227770}
}

TY  - JOUR
TI  - Bridging the Digital Divide: Unraveling the Determinants of FinTech Adoption in Rural Communities
AU  - Guo Wu
AU  - Qinglin Peng
JO  - SAGE Open
PY  - 2024
DO  - 10.1177/21582440241227770
UR  - https://doi.org/10.1177/21582440241227770
ER  - 

Details

DOI

10.1177/21582440241227770

Countries

China

Regions

Asia

Categories

broadband-and-digital, entrepreneurship, rural-data-and-definitions

Added

2026-04-28