Research on Financial Product Innovation in Rural Commercial Banks under the Digital Transformation Context: A Case Study of Jiangsu Province

Shijie Xu · 2024 · Journal of Applied Economics and Policy Studies

Summary. Rural commercial banks in Jiangsu Province struggle to innovate financial products despite digital transformation opportunities. Farmers and small businesses face unmet financing needs because banks lack comprehensive, user-friendly systems built on big data. This study examines supply and demand-side barriers to financial product innovation and proposes solutions to better serve rural communities through digital tools.

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@article{xu-2024-research-financial-product-innovation-rural,
  title   = {Research on Financial Product Innovation in Rural Commercial Banks under the Digital Transformation Context: A Case Study of Jiangsu Province},
  author  = {Shijie Xu},
  journal = {Journal of Applied Economics and Policy Studies},
  year    = {2024},
  doi     = {10.54254/2977-5701/7/2024064},
  url     = {https://doi.org/10.54254/2977-5701/7/2024064}
}

TY  - JOUR
TI  - Research on Financial Product Innovation in Rural Commercial Banks under the Digital Transformation Context: A Case Study of Jiangsu Province
AU  - Shijie Xu
JO  - Journal of Applied Economics and Policy Studies
PY  - 2024
DO  - 10.54254/2977-5701/7/2024064
UR  - https://doi.org/10.54254/2977-5701/7/2024064
ER  - 

Details

DOI

10.54254/2977-5701/7/2024064

Countries

China

Regions

Asia

Categories

broadband-and-digital, funding, regional-innovation-systems

Added

2026-04-28