From project to venture: facilitating engagement and entrepreneurship in rural tourism

Jonathan Moshe Yachin · 2025 · Tourism Geographies

Summary. Rural tourism projects can foster entrepreneurship by providing resources, knowledge, and community spaces, but struggle to engage key stakeholders. A three-year study of Visit Village in Sweden found that project formats clash with how small entrepreneurs and local communities actually operate. Success requires creating progression, belonging, and ownership among participants, empowering local business owners as leaders, and allowing project leaders to adapt their roles throughout implementation.

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@article{yachin-2025-project-venture-facilitating-engagement-entrepreneurship,
  title   = {From project to venture: facilitating engagement and entrepreneurship in rural tourism},
  author  = {Jonathan Moshe Yachin},
  journal = {Tourism Geographies},
  year    = {2025},
  doi     = {10.1080/14616688.2025.2519331},
  url     = {https://doi.org/10.1080/14616688.2025.2519331}
}

TY  - JOUR
TI  - From project to venture: facilitating engagement and entrepreneurship in rural tourism
AU  - Jonathan Moshe Yachin
JO  - Tourism Geographies
PY  - 2025
DO  - 10.1080/14616688.2025.2519331
UR  - https://doi.org/10.1080/14616688.2025.2519331
ER  - 

Details

DOI

10.1080/14616688.2025.2519331

Countries

Sweden

Regions

Europe

Categories

entrepreneurship, regional-innovation-systems, general-innovation

Added

2026-09-01