On subsistence‐type rural independent retailers and crowdfunded microfinance—Prosocial lending, nudges, and unintended consequences

Siddhartha Yamalakonda, Rahul Nilakantan, Deepak Iyengar, Shashank Rao · 2023 · Journal of Business Logistics

Summary. Rural entrepreneurs at the bottom of the economic pyramid who sell subsistence goods face barriers when seeking crowdfunded microfinance. The study finds that repeat borrowers struggle more than first-time borrowers to secure funding on crowdfunding platforms, regardless of their business expansion plans. This reveals unintended consequences of shifting from traditional microfinance to web-based crowdfunding models for small, weakly integrated rural retailers.

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Yamalakonda, S., Nilakantan, R., Iyengar, D., & Rao, S.. (2023). On subsistence‐type rural independent retailers and crowdfunded microfinance—Prosocial lending, nudges, and unintended consequences. Journal of Business Logistics. https://doi.org/10.1111/jbl.12340

@article{yamalakonda-2023-subsistence-type-rural-independent-retailers,
  title   = {On subsistence‐type rural independent retailers and crowdfunded microfinance—Prosocial lending, nudges, and unintended consequences},
  author  = {Siddhartha Yamalakonda and Rahul Nilakantan and Deepak Iyengar and Shashank Rao},
  journal = {Journal of Business Logistics},
  year    = {2023},
  doi     = {10.1111/jbl.12340},
  url     = {https://doi.org/10.1111/jbl.12340}
}

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TI  - On subsistence‐type rural independent retailers and crowdfunded microfinance—Prosocial lending, nudges, and unintended consequences
AU  - Siddhartha Yamalakonda
AU  - Rahul Nilakantan
AU  - Deepak Iyengar
AU  - Shashank Rao
JO  - Journal of Business Logistics
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DO  - 10.1111/jbl.12340
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Details

DOI: 10.1111/jbl.12340
Countries: United States
Regions: North America
Categories: entrepreneurship, funding
Added: 2026-04-28