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Developing rural communication through digital innovation for village tourism

Dewi Yanti, D. Yadi Heryadi, Juliana Juliana, Pandu Adi Cakranegara, Muhammad Kadyrov · 2023 · Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)

Summary. Digital platforms transformed Pentingsari Village's tourism economy by improving communication and shifting public perception. Social media and online reviews helped the village document development and counter negative views about tourism's impact on indigenous land and culture. The study shows how digital communication tools enable rural communities to promote sustainable tourism, preserve cultural heritage, boost local economies, and attract visitors and investment.

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Yanti, D., Heryadi, D. Y., Juliana, J., Cakranegara, P. A., & Kadyrov, M.. (2023). Developing rural communication through digital innovation for village tourism. Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies). https://doi.org/10.25139/jsk.v7i3.7384

Details

DOI
10.25139/jsk.v7i3.7384
Countries
Indonesia
Regions
Asia
Categories
broadband-and-digital, entrepreneurship, regional-innovation-systems
Added
2026-04-28