Realized and Potential Absorptive Capacity: Understanding Their Antecedents and Performance in the Sourcing Context

Poh‐Lin Yeoh · 2008 · The Journal of Marketing Theory and Practice

Summary. This paper develops a conceptual model explaining how companies successfully absorb knowledge from sourcing relationships. It distinguishes between potential absorptive capacity at the interorganizational level and realized absorptive capacity at the intraorganizational level. The model identifies knowledge, relational, and institutional contexts as drivers of potential capacity, while social embeddedness and interfunctional coupling within organizations enable knowledge integration and realization.

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Yeoh, P.. (2008). Realized and Potential Absorptive Capacity: Understanding Their Antecedents and Performance in the Sourcing Context. The Journal of Marketing Theory and Practice. https://doi.org/10.2753/mtp1069-6679170102

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  title   = {Realized and Potential Absorptive Capacity: Understanding Their Antecedents and Performance in the Sourcing Context},
  author  = {Poh‐Lin Yeoh},
  journal = {The Journal of Marketing Theory and Practice},
  year    = {2008},
  doi     = {10.2753/mtp1069-6679170102},
  url     = {https://doi.org/10.2753/mtp1069-6679170102}
}

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Details

DOI: 10.2753/mtp1069-6679170102
Countries: United States
Regions: North America
Categories: innovation-theory, innovation-networks, general-innovation
Added: 2026-04-28