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Place Identity, Social Capital, and Rural Homestay Entrepreneurship Performance: The Mediating Effect of Self-Efficacy

Ping Yin, Linjie Zhou · 2023 · Sustainability

Summary. Rural homestay entrepreneurs in suburban Beijing achieve better business performance when they have strong social capital and high self-efficacy. Place identity alone doesn't directly improve performance, but it strengthens self-efficacy, which then drives better outcomes. Social capital directly boosts performance and also works partly through self-efficacy. These findings support rural revitalization strategies by identifying how to help farmers succeed in homestay businesses.

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Yin, P., & Zhou, L.. (2023). Place Identity, Social Capital, and Rural Homestay Entrepreneurship Performance: The Mediating Effect of Self-Efficacy. Sustainability. https://doi.org/10.3390/su151511812

Details

DOI
10.3390/su151511812
Countries
China
Regions
Asia
Categories
entrepreneurship, regional-innovation-systems
Added
2026-04-28