jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia
Summary. Rural homestay operators in Malaysia underutilize social media for marketing, relying instead on traditional platforms and intermediaries. The study finds low awareness of digital tools, insufficient technical expertise, and language barriers limit their market reach. Training programs targeting digital competencies and social media marketing are essential to close the digital divide and enable these operators to compete globally.
Cite this article
Yogyakarta, U. N., Murniati, D., Razzaq, A. R. B. A., Malaysia, U. T. H. O., Ismail, A. B., & Mota, L.. (2023). jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia. Journal of Technical Education and Training. https://doi.org/10.30880/jtet.2023.15.01.013
Yogyakarta, Universitas Negeri, et al. “jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia.” Journal of Technical Education and Training, 2023. https://doi.org/10.30880/jtet.2023.15.01.013.
Yogyakarta, Universitas Negeri, Dewi Murniati, Abdul Rasid Bin Abdul Razzaq, Universiti Tun Hussein Onn Malaysia, Affero bin Ismail, and Luís Mota. 2023. “jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia.” Journal of Technical Education and Training. https://doi.org/10.30880/jtet.2023.15.01.013.
@article{yogyakarta-2023-jtettraining-urgency-bridge-digital-divide,
title = {jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia},
author = {Universitas Negeri Yogyakarta and Dewi Murniati and Abdul Rasid Bin Abdul Razzaq and Universiti Tun Hussein Onn Malaysia and Affero bin Ismail and Luís Mota},
journal = {Journal of Technical Education and Training},
year = {2023},
doi = {10.30880/jtet.2023.15.01.013},
url = {https://doi.org/10.30880/jtet.2023.15.01.013}
}
TY - JOUR TI - jtetTraining Urgency to Bridge the Digital Divide for Social Media Marketing Awareness and Adoption: Case of CBT Rural Homestay Operators Malaysia AU - Universitas Negeri Yogyakarta AU - Dewi Murniati AU - Abdul Rasid Bin Abdul Razzaq AU - Universiti Tun Hussein Onn Malaysia AU - Affero bin Ismail AU - Luís Mota JO - Journal of Technical Education and Training PY - 2023 DO - 10.30880/jtet.2023.15.01.013 UR - https://doi.org/10.30880/jtet.2023.15.01.013 ER -
Details
- DOI
- 10.30880/jtet.2023.15.01.013
- Countries
- Malaysia
- Regions
- Asia
- Categories
- broadband-and-digital, entrepreneurship, education
- Added
- 2026-04-28