Innovation of Marketing Model and the Path of Increasing Consumer Satisfaction of Rural Tourism in Chongqing Driven by Digital Economy

Min Yu · 2026 · Advances in Engineering Technology Research

Summary. Chongqing's rural tourism sector attracts hundreds of millions of visitors annually but faces digital transformation challenges including outdated marketing and skill gaps. The paper proposes digital economy solutions: precision marketing using big data, social media content strategies, and intelligent systems to improve service efficiency and visitor engagement. Case studies of two rural tourism sites demonstrate that targeted digital marketing combined with service upgrades significantly increase visitor satisfaction.

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@article{yu-2026-innovation-marketing-model-path-increasing,
  title   = {Innovation of Marketing Model and the Path of Increasing Consumer Satisfaction of Rural Tourism in Chongqing Driven by Digital Economy},
  author  = {Min Yu},
  journal = {Advances in Engineering Technology Research},
  year    = {2026},
  doi     = {10.56028/aetr.16.1.1685.2026},
  url     = {https://doi.org/10.56028/aetr.16.1.1685.2026}
}

TY  - JOUR
TI  - Innovation of Marketing Model and the Path of Increasing Consumer Satisfaction of Rural Tourism in Chongqing Driven by Digital Economy
AU  - Min Yu
JO  - Advances in Engineering Technology Research
PY  - 2026
DO  - 10.56028/aetr.16.1.1685.2026
UR  - https://doi.org/10.56028/aetr.16.1.1685.2026
ER  - 

Details

DOI

10.56028/aetr.16.1.1685.2026

Countries

China

Regions

Asia

Categories

broadband-and-digital, entrepreneurship, regional-innovation-systems

Added

2026-04-28