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Quantifying the digital cultural divide: how platform algorithms shape rural–urban identity politics in China

Chen Yuehua, Gao Jiayao · 2026 · Frontiers in Human Dynamics

Summary. This study examines how short video platform algorithms shape cultural identity differently for urban and rural residents in China. Using nationwide surveys and statistical modeling, researchers found that algorithm exposure increases rural residents' acceptance of modern rural narratives, but urban-rural household registration status moderates this effect. Rural users showed no correlation between algorithm exposure and reality perception, while urban users did. The authors introduce the concept of an "Algorithm Domestication Gap" to explain the digital cultural divide as a multi-dimensional cognitive gap between urban and rural populations.

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Yuehua, C., & Jiayao, G.. (2026). Quantifying the digital cultural divide: how platform algorithms shape rural–urban identity politics in China. Frontiers in Human Dynamics. https://doi.org/10.3389/fhumd.2026.1736838

Details

DOI
10.3389/fhumd.2026.1736838
Countries
China
Regions
Asia
Categories
broadband-and-digital, regional-innovation-systems, general-innovation
Added
2026-09-01