Factors influencing autonomous vehicle adoption: an application of the technology acceptance model and innovation diffusion theory

Kum Fai Yuen, Lanhui Cai, Guanqiu Qi, Xueqin Wang · 2020 · Technology Analysis and Strategic Management

Summary. This study examined what factors influence people's willingness to adopt autonomous vehicles using technology acceptance and innovation diffusion theories. Survey data from 274 respondents showed that perceived usefulness and ease of use drive adoption intentions. The research also found that innovation characteristics—including relative advantage, compatibility, image, demonstrability, visibility, and trialability—shape how useful and easy people perceive AVs to be, offering insights for promoting autonomous vehicle adoption.

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@article{yuen-2020-factors-influencing-autonomous-vehicle-adoption,
  title   = {Factors influencing autonomous vehicle adoption: an application of the technology acceptance model and innovation diffusion theory},
  author  = {Kum Fai Yuen and Lanhui Cai and Guanqiu Qi and Xueqin Wang},
  journal = {Technology Analysis and Strategic Management},
  year    = {2020},
  doi     = {10.1080/09537325.2020.1826423},
  url     = {https://doi.org/10.1080/09537325.2020.1826423}
}

TY  - JOUR
TI  - Factors influencing autonomous vehicle adoption: an application of the technology acceptance model and innovation diffusion theory
AU  - Kum Fai Yuen
AU  - Lanhui Cai
AU  - Guanqiu Qi
AU  - Xueqin Wang
JO  - Technology Analysis and Strategic Management
PY  - 2020
DO  - 10.1080/09537325.2020.1826423
UR  - https://doi.org/10.1080/09537325.2020.1826423
ER  - 

Details

DOI

10.1080/09537325.2020.1826423

Countries

South Korea

Regions

Asia

Categories

transportation, innovation-theory, general-innovation

Added

2026-04-28