Sustainability Condition of Open Innovation: Dynamic Growth of Alibaba from SME to Large Enterprise

JinHyo Joseph Yun, Xiaofei Zhao, KyungBae Park, Lei Shi · 2020 · Sustainability

Summary. Alibaba rapidly became a global e-commerce leader by adopting open innovation business models while managing the complexity and transaction costs these models create. The company succeeded through developing an open-innovation-friendly culture rooted in consumer confidence and relationship-building (Guanxi), combined with an expanding feedback loop platform that continuously strengthened its business model. This cultural foundation allowed Alibaba to control complexity costs inherent in open innovation.

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@article{yun-2020-sustainability-condition-open-innovation-dynamic,
  title   = {Sustainability Condition of Open Innovation: Dynamic Growth of Alibaba from SME to Large Enterprise},
  author  = {JinHyo Joseph Yun and Xiaofei Zhao and KyungBae Park and Lei Shi},
  journal = {Sustainability},
  year    = {2020},
  doi     = {10.3390/su12114379},
  url     = {https://doi.org/10.3390/su12114379}
}

TY  - JOUR
TI  - Sustainability Condition of Open Innovation: Dynamic Growth of Alibaba from SME to Large Enterprise
AU  - JinHyo Joseph Yun
AU  - Xiaofei Zhao
AU  - KyungBae Park
AU  - Lei Shi
JO  - Sustainability
PY  - 2020
DO  - 10.3390/su12114379
UR  - https://doi.org/10.3390/su12114379
ER  - 

Details

DOI

10.3390/su12114379

Countries

China

Regions

Asia

Categories

innovation-theory, entrepreneurship, general-innovation

Added

2026-04-28