Opportunity entrepreneurship in the rural sector: evidence from Greece

Leonidas A. Zampetakis, George Kanelakis · 2010 · Journal of Research in Marketing and Entrepreneurship

Summary. This study tests whether urban entrepreneurship theories apply to rural contexts by surveying 81 business owners in southern Crete, Greece. The researchers found that entrepreneurs' personality traits, prior knowledge, education level, and expectations of future social status significantly predict opportunity entrepreneurship in rural areas. The findings suggest existing entrepreneurship theories do transfer to rural settings and could guide policymakers developing rural small businesses.

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@article{zampetakis-2010-opportunity-entrepreneurship-rural-sector-evidence,
  title   = {Opportunity entrepreneurship in the rural sector: evidence from Greece},
  author  = {Leonidas A. Zampetakis and George Kanelakis},
  journal = {Journal of Research in Marketing and Entrepreneurship},
  year    = {2010},
  doi     = {10.1108/14715201011090594},
  url     = {https://doi.org/10.1108/14715201011090594}
}

TY  - JOUR
TI  - Opportunity entrepreneurship in the rural sector: evidence from Greece
AU  - Leonidas A. Zampetakis
AU  - George Kanelakis
JO  - Journal of Research in Marketing and Entrepreneurship
PY  - 2010
DO  - 10.1108/14715201011090594
UR  - https://doi.org/10.1108/14715201011090594
ER  - 

Details

DOI

10.1108/14715201011090594

Countries

Greece

Regions

Europe

Categories

entrepreneurship, regional-innovation-systems

Added

2026-04-28