← All articles

Photo · Gordon More

Opportunity entrepreneurship in the rural sector: evidence from Greece

Leonidas A. Zampetakis, George Kanelakis · 2010 · Journal of Research in Marketing and Entrepreneurship

Summary. This study tests whether urban entrepreneurship theories apply to rural contexts by surveying 81 business owners in southern Crete, Greece. The researchers found that entrepreneurs' personality traits, prior knowledge, education level, and expectations of future social status significantly predict opportunity entrepreneurship in rural areas. The findings suggest existing entrepreneurship theories do transfer to rural settings and could guide policymakers developing rural small businesses.

Read the original

Cite this article

Zampetakis, L. A., & Kanelakis, G.. (2010). Opportunity entrepreneurship in the rural sector: evidence from Greece. Journal of Research in Marketing and Entrepreneurship. https://doi.org/10.1108/14715201011090594

Details

DOI
10.1108/14715201011090594
Countries
Greece
Regions
Europe
Categories
entrepreneurship, regional-innovation-systems
Added
2026-04-28