Rural E-Commerce Entrepreneurship Education in Higher Education Institutions: Model Construction via Empirical Analysis

Minling Zeng, Yanling Zheng, Yu Tian, Abdelhamid Jebbouri · 2022 · Sustainability

Summary. Rural e-commerce entrepreneurship education in Chinese higher education institutions needs stronger student input and process design, though educational support and feedback mechanisms perform well. The study evaluated one engineering institute using a hierarchical analysis model and found that while institutional support is adequate, learning engagement and curriculum delivery require improvement to better prepare students for rural e-commerce careers.

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Zeng, M., Zheng, Y., Tian, Y., & Jebbouri, A.. (2022). Rural E-Commerce Entrepreneurship Education in Higher Education Institutions: Model Construction via Empirical Analysis. Sustainability. https://doi.org/10.3390/su141710854

@article{zeng-2022-rural-e-commerce-entrepreneurship-education,
  title   = {Rural E-Commerce Entrepreneurship Education in Higher Education Institutions: Model Construction via Empirical Analysis},
  author  = {Minling Zeng and Yanling Zheng and Yu Tian and Abdelhamid Jebbouri},
  journal = {Sustainability},
  year    = {2022},
  doi     = {10.3390/su141710854},
  url     = {https://doi.org/10.3390/su141710854}
}

TY  - JOUR
TI  - Rural E-Commerce Entrepreneurship Education in Higher Education Institutions: Model Construction via Empirical Analysis
AU  - Minling Zeng
AU  - Yanling Zheng
AU  - Yu Tian
AU  - Abdelhamid Jebbouri
JO  - Sustainability
PY  - 2022
DO  - 10.3390/su141710854
UR  - https://doi.org/10.3390/su141710854
ER  -

Details

DOI: 10.3390/su141710854
Countries: China
Regions: Asia
Categories: entrepreneurship, education
Added: 2026-04-28