Application of artistic design innovation in promoting rural cultural brand construction

Min Zeng, Chao Jin · 2024 · Scientific Reports

Summary. This study uses AI and text mining to analyze how users in 15 countries respond emotionally to rural cultural brand designs. The researchers built a virtual simulator and recommendation system to match design elements with regional preferences. Brazilian users preferred vibrant, festive folk art styles, while Russian, Japanese, German, South Korean, and Thai users showed strong emotional responses to rural architecture, handicrafts, and performing arts designs. The findings help tailor rural cultural brand promotion to different international markets.

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@article{zeng-2024-application-artistic-design-innovation-promoting,
  title   = {Application of artistic design innovation in promoting rural cultural brand construction},
  author  = {Min Zeng and Chao Jin},
  journal = {Scientific Reports},
  year    = {2024},
  doi     = {10.1038/s41598-024-77657-3},
  url     = {https://doi.org/10.1038/s41598-024-77657-3}
}

TY  - JOUR
TI  - Application of artistic design innovation in promoting rural cultural brand construction
AU  - Min Zeng
AU  - Chao Jin
JO  - Scientific Reports
PY  - 2024
DO  - 10.1038/s41598-024-77657-3
UR  - https://doi.org/10.1038/s41598-024-77657-3
ER  - 

Details

DOI

10.1038/s41598-024-77657-3

Countries

Brazil, Russia, Japan, Germany, South Korea, Thailand

Regions

South America, Europe, Asia

Categories

entrepreneurship, innovation-networks

Added

2026-04-28