Frugal Innovation in Emerging Markets

Marco Zeschky, Bastian Widenmayer, Oliver Gassmann · 2011 · Research-Technology Management

Summary. Western multinational corporations struggle to develop frugal innovations—affordable, good-enough products for resource-constrained consumers—because their business models target affluent markets. Local R&D subsidiaries in emerging countries prove more effective at creating these innovations. Granting these subsidiaries substantial autonomy, including control over product portfolios, enables Western firms to successfully compete in frugal innovation markets alongside local corporations.

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@article{zeschky-2011-frugal-innovation-emerging-markets,
  title   = {Frugal Innovation in Emerging Markets},
  author  = {Marco Zeschky and Bastian Widenmayer and Oliver Gassmann},
  journal = {Research-Technology Management},
  year    = {2011},
  doi     = {10.5437/08956308x5404007},
  url     = {https://doi.org/10.5437/08956308x5404007}
}

TY  - JOUR
TI  - Frugal Innovation in Emerging Markets
AU  - Marco Zeschky
AU  - Bastian Widenmayer
AU  - Oliver Gassmann
JO  - Research-Technology Management
PY  - 2011
DO  - 10.5437/08956308x5404007
UR  - https://doi.org/10.5437/08956308x5404007
ER  - 

Details

DOI

10.5437/08956308x5404007

Countries

Switzerland

Regions

Europe

Categories

innovation-theory, regional-innovation-systems, general-innovation

Added

2026-04-28