Organising for reverse innovation in Western MNCs: the role of frugal product innovation capabilities

Marco Zeschky, Bastian Widenmayer, Oliver Gassmann · 2014 · International Journal of Technology Management

Summary. Western multinational companies in healthcare and electronics develop reverse innovations—products first adopted in developing countries—by locating design and development in resource-constrained subsidiaries. The study of four companies shows that frugal product innovation capabilities, not headquarters location, determine success in reverse innovation. Building these capabilities in subsidiaries operating under resource constraints proves critical for generating innovations that work in developing markets.

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@article{zeschky-2014-organising-reverse-innovation-western-mncs,
  title   = {Organising for reverse innovation in Western MNCs: the role of frugal product innovation capabilities},
  author  = {Marco Zeschky and Bastian Widenmayer and Oliver Gassmann},
  journal = {International Journal of Technology Management},
  year    = {2014},
  doi     = {10.1504/ijtm.2014.059948},
  url     = {https://doi.org/10.1504/ijtm.2014.059948}
}

TY  - JOUR
TI  - Organising for reverse innovation in Western MNCs: the role of frugal product innovation capabilities
AU  - Marco Zeschky
AU  - Bastian Widenmayer
AU  - Oliver Gassmann
JO  - International Journal of Technology Management
PY  - 2014
DO  - 10.1504/ijtm.2014.059948
UR  - https://doi.org/10.1504/ijtm.2014.059948
ER  - 

Details

DOI

10.1504/ijtm.2014.059948

Countries

Switzerland

Regions

Europe

Categories

innovation-theory, regional-innovation-systems, general-innovation

Added

2026-04-28