From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness

Marco Zeschky, Stephan Winterhalter, Oliver Gassmann · 2015 · Alexandria (UniSG) (University of St.Gallen)

Summary. This paper distinguishes between four types of innovation targeting resource-constrained customers in emerging markets: cost, good-enough, frugal, and reverse innovation. The authors clarify conceptual differences between these approaches and explain how each requires different strategic and operational implications. The framework helps managers systematically analyze their resource-constrained innovation strategies and develop appropriate processes.

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@article{zeschky-2015-cost-frugal-reverse-innovation-mapping,
  title   = {From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness},
  author  = {Marco Zeschky and Stephan Winterhalter and Oliver Gassmann},
  journal = {Alexandria (UniSG) (University of St.Gallen)},
  year    = {2015},
  doi     = {10.5437/08956308x5704235},
  url     = {https://doi.org/10.5437/08956308x5704235}
}

TY  - JOUR
TI  - From Cost to Frugal and Reverse Innovation: Mapping the Field and Implications for Global Competitiveness
AU  - Marco Zeschky
AU  - Stephan Winterhalter
AU  - Oliver Gassmann
JO  - Alexandria (UniSG) (University of St.Gallen)
PY  - 2015
DO  - 10.5437/08956308x5704235
UR  - https://doi.org/10.5437/08956308x5704235
ER  - 

Details

DOI

10.5437/08956308x5704235

Countries

Switzerland

Regions

Europe

Categories

innovation-theory, regional-innovation-systems, general-innovation

Added

2026-04-28