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Absorptive capacity and mass customization capability

Min Zhang, Xiande Zhao, Marjorie A. Lyles, Hangfei Guo · 2015 · International Journal of Operations & Production Management

Summary. Manufacturing firms in China improve their mass customization capabilities by absorbing knowledge from customers and suppliers. The study identifies four absorptive capacity processes—acquiring knowledge from customers and suppliers, assimilating it, and applying it—that work together to enhance customization. Knowledge from external sources drives improvements both directly and indirectly through internal knowledge management practices.

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Zhang, M., Zhao, X., Lyles, M. A., & Guo, H.. (2015). Absorptive capacity and mass customization capability. International Journal of Operations & Production Management. https://doi.org/10.1108/ijopm-03-2015-0120

Details

DOI
10.1108/ijopm-03-2015-0120
Countries
China
Regions
Asia
Categories
innovation-networks, innovation-theory, general-innovation
Added
2026-04-28