Realizing common prosperity: The action logic of social entrepreneurship community mobilization in rural tourism

Yan Zhang, Hong Xu, Rongrong Jia, Hongyan Yang, Caicai Wang · 2022 · Elementa Science of the Anthropocene

Summary. Village leaders in rural China use social entrepreneurship to mobilize residents into collective tourism ventures, improving quality of life and community transformation. Research in Shaanxi Province reveals a three-stage process where entrepreneurs shift residents' attitudes through strategic engagement. Success requires incorporating local people into value networks early and linking them to tangible benefits, enabling residents to act as both producers and collaborators in sustainable rural tourism development.

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@article{zhang-2022-realizing-common-prosperity-action-logic,
  title   = {Realizing common prosperity: The action logic of social entrepreneurship community mobilization in rural tourism},
  author  = {Yan Zhang and Hong Xu and Rongrong Jia and Hongyan Yang and Caicai Wang},
  journal = {Elementa Science of the Anthropocene},
  year    = {2022},
  doi     = {10.1525/elementa.2022.00006},
  url     = {https://doi.org/10.1525/elementa.2022.00006}
}

TY  - JOUR
TI  - Realizing common prosperity: The action logic of social entrepreneurship community mobilization in rural tourism
AU  - Yan Zhang
AU  - Hong Xu
AU  - Rongrong Jia
AU  - Hongyan Yang
AU  - Caicai Wang
JO  - Elementa Science of the Anthropocene
PY  - 2022
DO  - 10.1525/elementa.2022.00006
UR  - https://doi.org/10.1525/elementa.2022.00006
ER  - 

Details

DOI

10.1525/elementa.2022.00006

Countries

China

Regions

Asia

Categories

entrepreneurship, food-systems

Added

2026-04-28