Development of E-commerce and Innovation of Rural Small and Medium Enterprises
Summary. E-commerce adoption drives innovation in rural small and medium-sized enterprises. A study of 100 rural SMEs using e-commerce found their economies improved by 10–20%, demonstrating that digital commerce technology successfully enables rural enterprise innovation and generates measurable economic benefits.
Cite this article
Zhang, N.. (2023). Development of E-commerce and Innovation of Rural Small and Medium Enterprises. Academic Journal of Business & Management. https://doi.org/10.25236/ajbm.2023.051414
Zhang, Na. “Development of E-commerce and Innovation of Rural Small and Medium Enterprises.” Academic Journal of Business & Management, 2023. https://doi.org/10.25236/ajbm.2023.051414.
Zhang, Na. 2023. “Development of E-commerce and Innovation of Rural Small and Medium Enterprises.” Academic Journal of Business & Management. https://doi.org/10.25236/ajbm.2023.051414.
@article{zhang-2023-development-e-commerce-innovation-rural,
title = {Development of E-commerce and Innovation of Rural Small and Medium Enterprises},
author = {Na Zhang},
journal = {Academic Journal of Business & Management},
year = {2023},
doi = {10.25236/ajbm.2023.051414},
url = {https://doi.org/10.25236/ajbm.2023.051414}
}
TY - JOUR TI - Development of E-commerce and Innovation of Rural Small and Medium Enterprises AU - Na Zhang JO - Academic Journal of Business & Management PY - 2023 DO - 10.25236/ajbm.2023.051414 UR - https://doi.org/10.25236/ajbm.2023.051414 ER -
Details
- DOI
- 10.25236/ajbm.2023.051414
- Countries
- China
- Regions
- Asia
- Categories
- broadband-and-digital, entrepreneurship, general-innovation
- Added
- 2026-06-01