The economic effects and model innovation of rural e-commerce development in the rural revitalization strategy

G Y Zhang · 2025 · World Economy and Management research

Summary. Rural e-commerce drives economic growth through integrated 'industry plus e-commerce' models, as demonstrated in Cao County. The sector faces critical barriers: inadequate logistics, talent shortages, and low agricultural product standardization. The paper recommends infrastructure investment, logistics optimization, workforce development, product standardization, and business model innovation to enable sustainable rural e-commerce growth and support rural revitalization.

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@article{zhang-2025-economic-effects-model-innovation-rural,
  title   = {The economic effects and model innovation of rural e-commerce development in the rural revitalization strategy},
  author  = {G Y Zhang},
  journal = {World Economy and Management research},
  year    = {2025},
  doi     = {10.63807/wem.056019020505},
  url     = {https://doi.org/10.63807/wem.056019020505}
}

TY  - JOUR
TI  - The economic effects and model innovation of rural e-commerce development in the rural revitalization strategy
AU  - G Y Zhang
JO  - World Economy and Management research
PY  - 2025
DO  - 10.63807/wem.056019020505
UR  - https://doi.org/10.63807/wem.056019020505
ER  - 

Details

DOI

10.63807/wem.056019020505

Countries

China

Regions

Asia

Categories

food-systems, entrepreneurship, regional-innovation-systems, general-innovation

Added

2026-04-29