Voluntary adopters versus forced adopters: integrating the diffusion of innovation theory and the technology acceptance model to study intra-organizational adoption

Yuqiong Zhou · 2008 · New Media & Society

Summary. This study examines how Chinese journalists adopted internet technology in their organizations, distinguishing between voluntary and forced adoption. Voluntary adopters—typically young, male journalists who saw the internet's advantages and ease of use—were driven by diffusion of innovation factors. Forced adopters—high-ranking journalists in large, tech-forward organizations—adopted because they believed it improved job performance. The research integrates two theoretical frameworks to explain different adoption pathways within organizations.

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@article{zhou-2008-voluntary-adopters-versus-forced-adopters,
  title   = {Voluntary adopters versus forced adopters: integrating the diffusion of innovation theory and the technology acceptance model to study intra-organizational adoption},
  author  = {Yuqiong Zhou},
  journal = {New Media & Society},
  year    = {2008},
  doi     = {10.1177/1461444807085382},
  url     = {https://doi.org/10.1177/1461444807085382}
}

TY  - JOUR
TI  - Voluntary adopters versus forced adopters: integrating the diffusion of innovation theory and the technology acceptance model to study intra-organizational adoption
AU  - Yuqiong Zhou
JO  - New Media & Society
PY  - 2008
DO  - 10.1177/1461444807085382
UR  - https://doi.org/10.1177/1461444807085382
ER  - 

Details

DOI

10.1177/1461444807085382

Countries

China

Regions

Asia

Categories

innovation-theory, broadband-and-digital, general-innovation

Added

2026-04-28