Innovation Mode of Rural Agricultural Product Branding in Fengxian District, Shanghai Under the Concept of Sustainable Development

Jianan Zhou, Pisit Puntien · 2025 · Journal of Lifestyle and SDGs Review

Summary. Rural agricultural product branding in Shanghai's Fengxian District faces weak market awareness and intense regional competition. The study finds that emphasizing ecological and green attributes, combined with strong visual identity system design, effectively drives brand innovation and market expansion. Integrating multimedia promotion and communication strategies can strengthen brand influence and support sustainable rural economic development.

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Zhou, J., & Puntien, P.. (2025). Innovation Mode of Rural Agricultural Product Branding in Fengxian District, Shanghai Under the Concept of Sustainable Development. Journal of Lifestyle and SDGs Review. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n02.pe04614

@article{zhou-2025-innovation-mode-rural-agricultural-product,
  title   = {Innovation Mode of Rural Agricultural Product Branding in Fengxian District, Shanghai Under the Concept of Sustainable Development},
  author  = {Jianan Zhou and Pisit Puntien},
  journal = {Journal of Lifestyle and SDGs Review},
  year    = {2025},
  doi     = {10.47172/2965-730x.sdgsreview.v5.n02.pe04614},
  url     = {https://doi.org/10.47172/2965-730x.sdgsreview.v5.n02.pe04614}
}

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TI  - Innovation Mode of Rural Agricultural Product Branding in Fengxian District, Shanghai Under the Concept of Sustainable Development
AU  - Jianan Zhou
AU  - Pisit Puntien
JO  - Journal of Lifestyle and SDGs Review
PY  - 2025
DO  - 10.47172/2965-730x.sdgsreview.v5.n02.pe04614
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Details

DOI: 10.47172/2965-730x.sdgsreview.v5.n02.pe04614
Countries: China
Regions: Asia
Categories: food-systems, regional-innovation-systems, general-innovation
Added: 2026-04-29