Symbolic Production and Emotional Conflict in Rural Tourism from the Perspective of Media Sense of Place: A Computational Communication Analysis Based on Ctrip Tourist Reviews

Yuchen Zhou · 2026 · Social Sciences and Humanities

Summary. Rural tourism drives economic development in China, but tourists' perceptions are shaped by digital media rather than physical experience. Analysis of 12,000 online reviews reveals that positive sentiment centers on mediated natural landscapes and cultural symbols, while negative sentiment reflects concerns about commercialization destroying authentic place identity. The study identifies a fundamental conflict between tourists' desire for authenticity and the modernization demands of rural destinations.

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@article{zhou-2026-symbolic-production-emotional-conflict-rural,
  title   = {Symbolic Production and Emotional Conflict in Rural Tourism from the Perspective of Media Sense of Place: A Computational Communication Analysis Based on Ctrip Tourist Reviews},
  author  = {Yuchen Zhou},
  journal = {Social Sciences and Humanities},
  year    = {2026},
  doi     = {10.63313/ssh.9083},
  url     = {https://doi.org/10.63313/ssh.9083}
}

TY  - JOUR
TI  - Symbolic Production and Emotional Conflict in Rural Tourism from the Perspective of Media Sense of Place: A Computational Communication Analysis Based on Ctrip Tourist Reviews
AU  - Yuchen Zhou
JO  - Social Sciences and Humanities
PY  - 2026
DO  - 10.63313/ssh.9083
UR  - https://doi.org/10.63313/ssh.9083
ER  - 

Details

DOI

10.63313/ssh.9083

Countries

China

Regions

Asia

Categories

regional-innovation-systems, food-systems, general-innovation

Added

2026-04-29