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The influence of entrepreneurship ecosystem for sustainable growth on the rural small and micro retail businesses : case study

Robert Walter Dumisani Zondo · 2016 · International journal of innovative research and development

Summary. This study examines how entrepreneurship ecosystems influence sustainable growth in rural small and micro retail businesses in South Africa's eThekwini Municipality. The research surveyed 64 rural retailers and found that both internal and external ecosystem factors affect business success. The paper recommends that retailers develop business and financial management skills, while provincial governments, local municipalities, and traditional leaders should provide infrastructure and entrepreneurship support to enable sustainable growth.

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Zondo, R. W. D.. (2016). The influence of entrepreneurship ecosystem for sustainable growth on the rural small and micro retail businesses : case study. International journal of innovative research and development. https://openscholar.dut.ac.za/bitstream/10321/2282/1/Zondo_IJIRD_Vol5%2312_Pg218-225_2016.pdf

Details

Countries
South Africa
Regions
Africa
Categories
entrepreneurship, regional-innovation-systems
Added
2026-04-28